The instructional design model, specifically the standard ADDIE model, is one that I follow in almost every project on which I work. I work as an instructional designer serving the customer service function of a major telecommunications provider.
For analysis, I will review the new content against skill sets my audience already possesses to determine what will actually need to be trained. Occasionally I will have to perform a complete task analysis for the purposes of designing the most effective training strategy. In one instance, I even submitted to a copy of the analysis to my client to demonstrate that their processes might not necessarily be as efficient as they would like. I do not generally analyze context as that changes little, if any, from project to project.
From the analysis that I perform, I immediately begin to design learning objectives which I will use as a guideline to determine what skills I should be conveying the understanding.
As part of the design phase, I also communicate a design project plan to my client so there is a clear understanding of what I will provide, when I will provide it, and what input I require from them.
My evaluation generally consists of level one and level two on the Kirkpatrick scale. My department has, at various times, engaged in level three analyses in order to demonstrate to our client that some of our larger-scale curriculum is hitting the mark. Level three analysis is not that difficult for us to do as there is no shortage of metrics that our client collects on itself, with which we can demonstrate a cause and effect relationship by comparing the before and after data. To my knowledge, we do not engage in any level four analyses because to do so would require us having access our client’s financial information.
I like the ISD model. I find that is works well for me/us and provides a solid framework for designing the training that we deliver. The analysis phase I find to be particularly strong and I find no significant weaknesses with it as a whole. The version of it I most often follow is the Rapid Prototyping Design Model of Tripp and Bichelmeyer.
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1 comment:
I thought I knew the ADDIE model until I read your entry. I definetly need to go back and study some more! From a teaching point of view--I understand it. But, obviously I need to work more on the business approach. Thanks for the insigt into my own learning.
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